var geoRegion = '246';
   var geoCountryCode = 'US';
   var geoRegionCode = 'CA';
   var geoCity = 'LOSANGELES';
   var geoAreaCode = '323+213+310';
   var geoCounty = 'LOSANGELES';
   var geoZipCode = '90001-90068+90070-90084+90086-90089+90091+90093-90096+90099+90101-90103';
   var geoTimeZone = 'PST';
   var geoLat = '33.9931';
   var geoLong = '-118.3739';
   var geoDMA = '803';
   var geoPMSA = '4480';