• daily life is rough on tooth enamel

    Your enamel is your first layer of defense for your teeth.
    Protect your teeth with Colgate® Enamel Health™ toothpaste

    Enamel insulates and is the hard protector of your teeth, but it can chip and crack from daily use such as chewing, biting, crunching and grinding.
    Enamel is the hardest substance in the human body, yet tiny bacteria living in our mouths can produce acids which cause enamel to erode.
    Enamel forms a strong barrier that shields the inner layers of your teeth from the effects of acids and plaque, as well as cold and hot foods/liquids.
    Once enamel is destroyed, your body does not make more enamel to replace it.
  • the path to a beautiful white smile

    Brush

    Brush regularly with Colgate® Optic White® Toothpaste and a Colgate® Optic White® Toothbrush.

    • Optic White® toothpaste removes stains beneath the surface to deeply whiten
    • New WhiteSeal™ technology helps seal out food and drink stains

    Rinse

    Rinse with Colgate® Optic White® Whiteseal™ Mouthwash for fresher breath and a whiter smile

    • Optic White® toothpaste removes stains beneath the surface to deeply whiten
    • New WhiteSeal™ technology helps seal out food and drink stains

    Whiten

    Apply Colgate® Optic White® Whitening Gel to deeply whiten.

    • Optic White® toothpaste removes stains beneath the surface to deeply whiten
    • New WhiteSeal™ technology helps seal out food and drink stains

    With Colgate® Optic White® Toothpaste, Mouthwash, and Toothbrush + Built-In Whitening Pen, use as directed. Use Mouthwash prior to Optic White® Whitening Pen. For best results, continue routine as directed. Simulated teeth whitening on model.

  • Did you know that if you have diabetes,
    you're 2X more likely to develop gum disease?

    Diabetes makes the body more susceptible to bacterial infection, so people with diabetes have a decreased ability to fight germs that invade the gums. The good news is that brushing with Colgate Total® is a simple step you can do every day to take charge of your gum health because it actually helps improve gum health in as little as 4 weeks.*

    *Taylor GW, Borgnakke WS. "Periodontal disease: associations with diabetes, glycemic control and complications." Oral Diseases 2008; 14: 191-203.
    **vs ordinary, non-antibacterial toothpaste 12 hours after brushing.
    The American Dental Association Council on Scientific Affairs' acceptance of Colgate Total® Gum Defense toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline, and bad breath, and to whiten teeth by removing surface stains, when used as directed.

  • product information

    destroys bad breath bacteria from teeth and tongue

    Introducing Colgate® MaxFresh® CoolScrub. Its unique formula, with Miscroscrubbers, goes beyond cleaning your teeth and helps bubble away bad breath bacteria from your tongue.

    *Right after brushing