product information

the path to a beautiful white smile

brush, rinse, and whiten to go beyond surface stains


Brush regularly with Colgate® Optic White® Toothpaste and a Colgate® Optic White® Toothbrush.

  • Optic White® toothpaste removes stains beneath the surface to deeply whiten
  • New WhiteSeal technology helps seal out food and drink stains


Rinse with Colgate® Optic White® Whiteseal Mouthwash for fresher breath and a whiter smile

  • Advanced Whiteseal technology helps to prevent new stains from forming
  • Helps remove surface stains
  • 2% hydrogen peroxide formula whitens as it freshens


Apply Colgate® Optic White® Whitening Gel to deeply whiten.

  • Takes only seconds to apply and adhere to teeth
  • No waiting, no rinsing
* With Colgate® Optic White® Toothpaste, Mouthwash, and Toothbrush + Built-In Whitening Pen, use as directed. Use Mouthwash prior to Optic White® Whitening Pen. For best results, continue routine as directed. Simulated teeth whitening on model.